COMING TO AMERICA
Good Mela is pleased to announce a new partnership with Paramount Pictures. The partnership is about bringing new creativity to the world of beauty whilst keeping true to our values as a brand.
To kick off this amazing collaboration, we were honoured to create a makeup collection for the London Fashion Week - Coming to America Haute Couture show, along with 3 other brilliant minds in black entrepreneurship.
The makeup collection created, together with some established (and some yet unreleased) Good Mela products created all of the looks that graced the runway. It was definitely a night to remember and a moment of immense pride for us.
From the rich tones of the Maasai tribe of Kenya and Tanzania, and the vibrancy of the Caribbean islands, to the Style Guide and wardrobe of both Coming to America films, each product and shade has been carefully considered, each finish delicately formulated - to be inclusive, authentic and reflective of both pivotal cinema, and culture.
Recognising the opportunity to authentically highlight the way in which the African and Caribbean diaspora are connected, this collection is a unique celebration of our entwining.
We trawled through countless historical research papers, which explained how we as a modern people came to be and weaved our findings and aesthetic, into Coming to America.
The London Fashion Week show was incredibly well received, as was the artistry on display from the talented MUAs; Lara (@ffyyoobb), Shaq (@themakeupshaq), and Head MUA, Evanne (@e.artistry_). They brought the products to life each in their own unique way, and it was a privilege to work alongside them.
Check out a couple of articles below: